Context
Milano Finest is a real nightlife project developed by a team of two. The brief was to create a brand that could invite people to a night out while also making space for conversation, connections and a more social kind of gathering.
The Direction
The identity needed to move beyond the usual event promotion. It had to feel energetic enough to attract people to the night, but considered enough to suggest that the event was also about meeting others and exchanging ideas.
The Identity
The peacock became the central icon of the brand. It gave Milano Finest a distinctive visual signature and provided a recognisable element to carry across the logo, flyers, stickers and social communication.
The identity also extends to apparel, bringing the Milano Finest mark into a wearable format.
What I Made
I designed the logo, Instagram post system, flyers and stickers, building a cohesive set of assets for the project.
Reflection
This project reinforced how essential communication with the client is. A strong identity comes from a shared direction: aligning on the intent early makes every later design decision more coherent.