Context
been ON began in 2025 as an independent label: a space to bring together my creativity beyond clothing alone, through products, visual identity and ongoing experiments.
The Mindset
“Stay Above. Keep Working On It.” is the idea behind been ON. The label is built around the value of staying committed to an idea, developing it over time and allowing it to grow through consistent work.
The First Development
The first pieces are T-shirts developed with a specific sleeve technology. This detail became a starting point for the product direction, turning construction into part of the identity rather than a purely functional choice.
The label also takes shape through objects, including this ceramic ashtray with the been ON lettering and star motif.
An Evolving Label
been ON is still developing, with several projects currently in progress. The website is online in a closed format and currently works as a newsletter entry point for people following the label.
Reflection
Building been ON has taught me that the only way to make something grow is to spend real time on it. Ideas become meaningful through attention, repetition and the willingness to keep working on them.